LocalBusiness Schema Generator — Free JSON-LD

Industry-Specific Generators

Each industry page pre-fills the correct schema.org subtype and explains industry-specific properties.

What is LocalBusiness Schema?

LocalBusiness is the Schema.org type for any business with a physical premises customers visit — a storefront, office, restaurant, clinic. It is a subtype of Organization with additional required properties for the physical location: postal address, geo coordinates, and opening hours.

It's the foundation for Google Maps integration, the local-pack 3-result tile in branded search, and the Knowledge Panel for verified businesses. Without LocalBusiness schema, search engines must guess your location and hours from page content — far less reliable than structured data.

Why LocalBusiness Schema Matters

• Local pack visibility: The 3-result map pack at the top of local search queries pulls from a combination of Google Business Profile and on-site schema. Schema reinforces the GBP data and helps Google verify your business identity.
• Maps Knowledge Panel: When users search for your business name, the right-rail Knowledge Panel shows hours, photos, reviews, and direct call/directions buttons. LocalBusiness schema with completeness wins this slot.
• Voice search: "Find a plumber near me" / "What time does X close" rely on accurate schema. Without it, voice assistants skip your business.
• Industry-specific rich results: Restaurants get menus and reservation buttons; dentists get insurance and specialty badges; auto shops get service category filters. Specific subtypes unlock specific result features.
• Mobile experience: Mobile search aggressively shows location, hours, phone, and directions buttons for local businesses. Schema is the primary signal for these features.

LocalBusiness Schema Properties Explained

Required Properties

• @type: Use the most specific subtype (Restaurant, Dentist, Plumber, etc) rather than generic LocalBusiness when possible.
• name: Your business name as customers know it.
• address: Nested PostalAddress with streetAddress, addressLocality, addressRegion, postalCode, addressCountry.
• telephone: Primary contact phone with country code.

Strongly Recommended Properties

• image: Hero photo of your business (storefront or interior).
• url: Your business website URL.
• priceRange: Dollar signs: $, $$, $$$, $$$$.
• geo: Nested GeoCoordinates with latitude and longitude.
• openingHoursSpecification: Array of OpeningHoursSpecification objects.
• servesCuisine (Restaurant): cuisine type.
• medicalSpecialty (Dentist, Physician): specialty type.
• areaServed: For service-area businesses (plumbers, contractors).
• aggregateRating: Only with genuine first-party reviews.

100+ LocalBusiness Subtypes Supported by Schema.org

Schema.org defines over 100 LocalBusiness subtypes. Pick the most specific one that matches your business — Google rewards specificity. Common subtypes by category:

If your business doesn't match any specific subtype, use generic LocalBusiness. The tool above lets you set any @type value, including subtypes not listed here.

Step-by-Step Implementation

Step 1: Pick the Most Specific Subtype

A hair salon should use HairSalon, not generic LocalBusiness. A coffee shop is CafeOrCoffeeShop. A dental practice is Dentist. Specificity tells Google more about your business and enables industry-specific rich results.

Step 2: Verify Address Accuracy

Your schema address must match exactly: Google Business Profile, business license, mailing address used in other directories. Mismatches trigger "data inconsistency" signals that hurt local rankings.

Step 3: Add Geo Coordinates

Find your business's exact latitude/longitude by right-clicking on Google Maps. Geo coordinates make your location pin pixel-accurate and enable "near me" matching.

Step 4: Document Opening Hours Precisely

Use 24-hour time in opens/closes. Closed days don't need an entry. Holiday-specific hours can be added via specialOpeningHoursSpecification. Update immediately when hours change.

Step 5: Place on Homepage and Contact Page

LocalBusiness schema belongs on your homepage (canonical entity definition) and your contact / location page. Single-location businesses use one entity definition. Multi-location use a separate entity definition on each location page.

LocalBusiness Schema Best Practices

• Use the most specific subtype available in schema.org's LocalBusiness tree.
• Keep schema address identical across Google Business Profile, Yelp, Bing Places, and your schema.
• Update opening hours immediately when they change — stale schema reduces trust.
• Include geo coordinates with at least 4 decimal places of precision.
• List your highest-volume telephone first; secondary phones via additional ContactPoint objects.
• Use accurate priceRange ($-$$$$) — over-claiming hurts conversion; under-claiming hurts revenue.
• For service-area businesses (plumbers, contractors), use areaServed instead of jobLocation to express the geographic radius you serve.
• Add industry-specific properties when available (servesCuisine for restaurants, medicalSpecialty for dentists).

Common Mistakes to Avoid

• Using generic LocalBusiness when a specific subtype exists (always prefer Restaurant over LocalBusiness for restaurants).
• Address mismatch between schema and Google Business Profile.
• Outdated opening hours (especially after pandemic-era changes).
• Using a fake or shared geo coordinate (e.g., city center) instead of your actual location.
• Adding LocalBusiness schema to pages that aren't actually about a physical location (FAQ pages, blog posts).
• Mixing multiple business entities in one schema (one location = one schema).
• Phone number without country code (works locally, fails for international searches).

Frequently Asked Questions

Related Schema Generators

• Organization Schema Generator — use instead if you have no physical premises.
• Breadcrumb Schema Generator — pair on every indexed page.
• Event Schema Generator — for venues that host events.
• FAQ Schema Generator — common on local business pages.